Notes on sites that work.

Measure first, then fix the few things that matter, in the right order. Most slow WordPress sites share the same five causes.

A roof is a large, high-trust purchase. The site has to show the work, explain the process and make the estimate easy.

Emergency searchers want a number, proof you serve their street and someone who answers. In that order.

Twelve questions, a portfolio test you can run in ten minutes, and the red flags that should end the conversation.

Scope, platforms, back end and the fees nobody mentions. How to plan a first version you can afford and learn from.

Six things decide the number, and most of them are decisions you make before anyone sends a quote.

Hosting, updates, backups, security and small edits. What each one is, and which you can safely do yourself.

A refresh, a redesign or a rebuild. Measure first, then pick the smallest change that fixes the real problem.

Slow, in the way, vague, no next step, and details that say “cheap”. All five are fixable.

One simulated visit on a mid-range phone, five weighted metrics, and why the number moves between runs.