Rox
A fully custom website for ROX, a brand of premium, adventure-ready SUVs, built from scratch for outdoor enthusiasts and explorers.
- Client
- Rox Motors
- Work
- UI/UX design · Websites
- Platform
- Custom
The brief
ROX builds rugged but refined vehicles. The site had to feel like the places they are driven, and still carry the detail a buyer needs: features, specifications and what each model can do.
What we built
A custom design and build, made from scratch rather than a theme. Large landscape imagery leads; model pages hold the specifications and configuration details underneath.
The site is responsive and optimised so the imagery does not cost the visitor time, on desktop or on a phone.
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